It’s a very bad kept secret that the money is in the list. Yeah, I know, I know…You’ve heard it all before.

However, that doesn’t change the fact that the money really is in the list! You can’t get away from that fact, so if you’re really serious about making money online and building a business, you need to start your list TODAY.

And even though you may not have a list yet, you’ve probably heard the whole process on how to do it before. Create a product yourself or get someone to create it for you, set up a squeeze page/sales page and start to generate lots of traffic to that page, and then give away the product as an incentive for people to subscribe. That’s how the process is, in short.

But while building your list you should also start building relationships with your subscribers. “But how do you connect and build relationships with your list right away?”.

1. Deliver Massive Value

Oone way you can do it is to simply bring MASSIVE value to the table. If you over-deliver like crazy, people will start to notice you and get their eyes up for you. If you create a product and you think it’s well worth over $50 bucks, give it away for free. Yes, you read that right – FREE! That’s how you over-deliver…Getting people to subscribe to your list, won’t give you much money.

Then again…It’s called “The Money Is IN The List”.

Not in the process on getting people to subscribe TO your list. That’s the difference. Because what you should focus on is to build relationships before you even think about making some money. Take it slow, take your time and build your list day by day.

2. Don’t Be Afraid To Sell Things

That said, you CAN make some money and at the same time actually solidify your relationship. And if you ask me, this is the best way to build a list – not because of the money you’ll make, as it won’t be a lot, but because of the kind of subscribers you’ll remain with in the end.

Let me explain…

Instead of (or in addition to) creating a product you think will be well worth over $50 that you give away for free on your squeeze page, you can create a product you think will be well worth over $200 bucks and put it up on your sales page and sell it for $27 bucks, for example. Again, this will make your customers LOVE you, because they won’t believe the kind of value you’ve given them for the low price of $27 dollars!

So, again, you’ll immediately start to connect and build relationships with your list, and my guess is that they like you and want to stay on your list to see you provide them with more high-value content and products. And that’s a really good spot to be in when you’re an Internet Marketer!

Another thing most people don’t really think too much about is that by building your list this way you’ll remain with people who are willing to spend money and buy things that might help them. That is, you’ll get a list of proven buyers, and that is one of the most profitable assets you can have.

Good luck with your list!

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Recently I have been looking at some of the worlds most success billionaires such as Bill Gates, Richard Branson and Steve Jobs. Although only being 21 years old, I often feel like I’m not achieving as much as I really can, I look at other people who at my age are so much further ahead – sure in some respects I had to come further as I didn’t give a thought in the world to my education till a year after I had done my exams.

Look at Google, we use it because it gives us the results we are looking for quicker than any other search engine, the same applies to Facebook, we use it as it’s the most user friendly and has all our friends in one place. These are prime examples of businesses that just do it better than anyone else, and that is what you have got to do. Whether you are selling online toiletries or you are starting your own social network, it doesn’t matter, what does matter is that the business you own or run is working at full capacity with everything done the absolute best it can be done. Just try your hardest.

No one has ever become a billionaire by targeting a small market, all the top companies have mass appeal such as Microsoft who’s aim is to have a computer in every house hold. Having said this, I do believe the best way to approach going to a mass market is starting small and being known for doing one thing great, like Zappos did. They sold only shoes when they started and once they became the worlds leader at selling shoes online, they branched out and started selling clothing and then later a whole lot of other things – that company later sold for $1,300,000,000!

Bill Gates wouldn’t go on Twitter and bitch about how his iPhone is broken or how one of his employees is an idiot, that would be a complete waste of time. Doing some quick maths I worked out that while working for Microsoft he would of made around $630,000 a hour so if he was to spend so much time like us just complaining and giving excuses then he would be a lot poorer. Time is money, it’s a phrase thrown around a lot but it is seriously true, think of it this way, how much do you think you are worth? $5 per hour? $10 dollars? How about $100 per hour and more? Are you really doing as much work as you think you are? Or more importantly are you using your time to do those things as best you can?

The internet has made it easy for some us to work only a small amount of time a day and still be able to make more than enough to support ourselves (take me for example) – however if you want to be a billionaire, you need to work really hard, that means late nights, grafting all the time and no submission. You have really got to work at it around the clock whether you are part of a team or you are the team, the only way to become successful is to do things, and take action, how can you become successful if you are not prepared to work hard? Another thing is to believe in yourself because you will get many doubters and that’s okay, they are entitled to their opinion, you just need to work like crazy to become successful and to basically prove the doubters wrong.

Profit margins are something of a daunting area to get involved in, but basically the more the margin in profit the more money these billionaires make, which is why it is essential for them to have the best marketing and advertising campaign, the best quality in products and the best branding they can achieve because this all helps the sales. Imagine if Apple had just had a small advertising campaign and they had poor quality control issues, the profits would be non-existent, however because of the sheer volume of sales for Apple products (on most levels) and the high quality of the product, the money made is very substantial, however because they are a big company they can leverage getting the best deal for their raw materials and this means high profits.

Sticking with the above example the larger the company is the more weight they can put behind them to get the best deals for their products and services, smaller businesses do use this method too, although it is usually on a lot smaller scale and usually depends on them buying a minimum amount of materials. The more bulk materials you buy the more items can be made for a lot less, the more items that are made for little the higher the profit margin, and the higher the profit margin, the deeper their pockets become. This isn’t to say that you too cannot get in on this technique you just need to build rapport with your supplier and use as much leverage as you can, whether that leverage is the length of time you have been a valued customer, how many people you send to them or whatever else you can think of.

Bill Gates, Richard Branson, Larry Page, Mark Zuckerberg and Henry Ford all have two things in common, they all dropped out of college, and they all became successful. In fact they become amongst the most successful people in the world and how did they manage it? They took risks, imagine where the world would be now if Bill Gates hadn’t started up his own software business? What would the world be like now if Henry Ford hadn’t built some of the first drivable vehicles in the world? What about if Richard Branson hadn’t started his own record label early in his career? The world would be a much less interesting place to be I think. The point is that they all took risks, and a couple of them still are taking risks. It’s like the SAS motto reads “He who dares, wins.” This saying is very true, do nothing, there will be nothing, no results, no money nothing. Try your hardest, and take some risks and you could see yourself end up successful.

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I

f you ask bloggers and webmasters what they think about Google AdSense, you’ll probably hear all sorts of answers. Some love it, some think it’s OK, and some hate it because they can’t seem to be able to make any money with it. I fall in the first group.

AdSense certainly is not suitable for all types of sites, and there are other monetization strategies that can be more profitable in some situations (e.g., selling your own products). That being said, and as far as monetizing your site with ads goes, I think AdSense is the best advertising network on the Internet. Here’s why:

1. It’s Easy to Setup and Get Started

Most ad networks require a minimum traffic level before you can join, and the application and setup process can be a pain.

AdSense, on the other hand, can be used even on small websites, and it has very few restrictions regarding where you can use it.

2. Huge Number of Advertisers

AdSense is by far the advertising network with the largest amount of advertisers. This means that you’ll get your units filled with ads pretty much every single time a visitor comes to your site.

On many other ad networks this is not true, and your earnings tend to get negatively affected.

3. Ads Are Really Targeted

Most advertising networks claim to only display ads that will match the content of your site, but few actually do it.

This is connected with the previous point. In order to be able to display targeted ads the network must have a huge collection of ads to choose from, and most networks don’t have it.

4. You Can Monetize Global Traffic

Another problem with most ad networks is that they tend to focus on US traffic. Some will pay pennies for impressions coming from outside the US, and others will not pay at all. If 50% or more of your traffic comes from other countries, you can guess that you’ll be losing money.

It’s true that on Google AdSense you also have some advertisers targeting US traffic exclusively, but there just as many targeting visitors from other countries and parts of the world.

5. The Earnings Are Pretty Good

I have seen ad networks that occasionally offered very high eCPMs (i.e., how much you actually earn for each page view on your site) but on average AdSense tends to beat most networks.

Another advatange is that AdSense earnings tend to be consistent all over the year (and over the years), while the rates you’ll get from CPM networks vary both with the season and with the overall economic climate.

6. The Ads Blend Well

Some people don’t like text links, but I think they are actually less intrusive than flashy banner ads, and it’s possible to integrate them with the design of your website without making it look ugly.

Some time ago AdSense started working with banner and video ads as well, but most of the ones you see around look very professional too.

7. Payments Are Always on Time

I had my share of problems trying to receive the money ad networks owed me. Sometimes they would pay 30 or 60 days late, other times they would pay only half of the money I was supposed to receive.

With Google AdSense I never had a problem in this regard. The payment is always sent directly to my bank account at the end of every month, and the amount is always accurate.

Over to the Readers

What is your relationship with Google AdSense? Do you love it? Hate it? Explain why with a comment below.

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