A name is very vital for your cleaning business. It is very much the first thing that customers see or look for – in a website, a phone book, newspaper ads, company car, and in your building. Your name represents what your business stands for. A name is one of the key points that will determine your success or failure.

Creating a business name will bring positive image to prospective clients, suppliers, and to your employees. Once they know your business name and what the reputation brings to the public, every customer would likely associate with your business and make transactions with you. That is why, it is very best that you should pick for a name that is memorable, unique, easy to pronounce, and attractive to a lot of customers.

There are different ways on how to name your business. Although this is a major part in a business-building process, still, a name of your business must bring personal touch. However, if you don’t have plans to make this business as a long term investment, settle for a name that is less personal.

Use suggestive names or descriptions for the name. Pick one that best describes your company or business. Do some brainstorming of key words and phrases. If you can, also create a tag line or a slogan for an added bonus. List down words and look for the thesaurus to have more additional words.

Other ways to make a name is to use words that best describe your services and benefits. Such words like spotless, dust-free, and tidy-free and more can be a major help in building a name. Combine words if you can. For sure, you can come up with something after a series of brainstorming.

For other possibilities of making of a name for your business, here are a couple of questions that you want to consider:

- Is it concise?
- Is it distinct?
- Does it convey the message you want your customers to see?
- Is it pleasant to hear?

To avoid getting sued and copyrights, make sure that the name is not already trademarked. Visit the website of U.S. Patent and Trademark Office and search it up. They have tons of lists that are already used nationwide. If the name you suggested is not in use, it’s time for you to do the next step: operate your business.

A business name will definitely bring you more customers. Make sure that your name is suitable and gives you a heads up to the right direction.

For more: How to start a cleaning business