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"Investing is a gamble. Whether you are placing your bets on the NYSE or placing your money in the hands of an investment manager, you are making a bet. The bet you are making is that the stock will go up, or that the manager knows what he/she is doing. Just like the professional poker player who knows the odds of a particular hand, your guess (albeit an educated one) could be right – and you could make a lot of money – or it could be wrong – in which case you’ve just lost your investment.

Just like a stock whose performance relies on the activity of the investors (if they are buying, the stock goes up), so an HYIP does the same. In the online world, the perception of success is as important, if not more so, than the actual investments in which the program is involved. New investors only join programs which appear to be making money. If a program appears to be faltering, new investors don’t join. If there are no new investors, the costs of running the program soon outrun the income, the program begins to run at a loss, and eventually goes out of business. In the online HYIP world, “going out of business” is usually synonymous with “disappearing.” Investors early in the “game” usually do well, while those late-comers may suffer.

So what entices new investors in the beginning of a program’s life? You may claim it is the “due diligence” information – domain registration length, legal registration of the company, a physical address, telephone service, etc. All this can be easily faked in today’s internet world. What really attracts investors? The answer is simple – the money! The investment plans are the key to any HYIPs success. Long term or short term, it doesn’t matter – there are enough potential members who prefer each. But if the programs appear sustainable, provide a worthwhile return for the risk, and there are a variety of plans to suit any investor’s taste, more investors will join."



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