There are good businesses, as well as good customers.

A good businessman should know his loyal and most important customers by name.

Most importantly, it doesn’t hurt if confirmed customer’ phone numbers are stored within a business line, so that you know who’s who when they call.

The problem is: many customers change their numbers often and often. Gone are the days when you needed N35,000 to get a SIM. Now, SIMS are being distributed free. And since most people don’t appreciate what they get free of charge, they change SIMs at whims.

For example, assuming we stored a customer’s numbers as Lizzy 1 and Lizzy 2. We will recognize her anytime she calls. However, if Lizzy calls with another number she gets for a mere N150, we may not know she’s the person (and she may be offended that we don’t recognize her).

If we store that number as Lizzy 3, we may not recognize her if she calls with another number, apart from Lizzy 1, Lizzy 2, and Lizzy 3. When a customer changes numbers too often, we may give up on saving their numbers.

There are some numbers in our phones that have long been abandoned by many a customer, and we still keep the numbers.

When a customer calls and assume that we should remember their names, they should forgive us if we don’t recognize them quickly.

We can’t store all numbers. We have a limited storage space.

We love our customers and we will not betray the trust they have in us.

Perfect Money/Payeer/Epay/Neteller/Skrill: www.ituglobalfx.com.ng