MozCon - Local SEO (2016) [13 AVI, 1 FLV, 12 PDF]
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Category: Tutorial

Join us to deep dive into local marketing and SEO with industry experts and colleagues at MozCon Local. Informative for all levels, you'll learn next-level tips and tricks for building content, getting citations, and optimizing SEO and local ranking factors as you attend talks, participate in live Q&A, and mix with fellow in-house and agency marketers, Yellow Pages publishers, and consultants. See you in Seattle!

Seattle WA * February 18-19, 2016

Speakers:

David Mihm
Welcome to MozCon Local 2016! with David Mihm
David Mihm is one of the world's leading practitioners of Local search engine marketing. He has created and promoted search-friendly websites for clients of all sizes since the early 2000s. David co-founded GetListed.org, which he sold to Moz in November 2012.

Mary Bowling
Feeding the Beast: Local Content for RankBrain with Mary Bowling
We now know searcher behavior and continual testing via machine learning indeed affects Google rankings and algorithm refinements. Learn how to create local content to satisfy both Google and our human visitors.
Mary Bowling's been in SEO since 2003 and has specialized in local SEO since 2006. When she's not writing about, teaching, consulting, and doing internet marketing, you'll find her rafting, biking, and skiing/snowboarding in the mountains and deserts of Colorado and Utah.

Mike Ramsey
Local Links: Tests, Tools, and Tactics with Mike Ramsey
Going beyond the map pack, links can bring you qualified traffic, organic rankings, penalties, or filters. Mike will walk through lessons, examples, and ideas for you to utilize to your heart's content.
Mike Ramsey is the president of Nifty Marketing and a founding faculty member of Local University. He is a lover of search and social with a heavy focus in local marketing and enjoys the chess game of entrepreneurship and business management. Mike loves to travel and loves his home state of Idaho.

Darren Shaw
Citation Investigation! with Darren Shaw
Darren investigates how citations travel across the web and shares new insights into how to better utilize the local search ecosystem for Your brands.
Darren Shaw is the president and founder of Whitespark, a company that builds software and provides services to help businesses with local search. He's widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.

Lindsay Wassell
Technical Site Audits for Local SEO with Lindsay Wassell
Onsite SEO success lies in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance.
Lindsay Wassell's been herding bots and wrangling SERPs since 2001. She has a zeal for helping small businesses grow with improved digital presence. Lindsay is the CEO and founder of Keyphraseology.

Justine Jordan
Optimizing and Hacking Email for Mobile with Justine Jordan
Email may be an old dog, but it has learned some new mobile tricks. From device-a-palooza and preview text to tables and triggers, Justine will break down the subscriber experience so you (and your audience) get the most from your next campaign.
In addition to being an email critic, cat lover, and explain-a-holic, Justine Jordan also heads up marketing for Litmus, an email testing and analytics platform. She's strangely passionate about email, hates being called a spammer, and still codes like it's 1999.

Emily Grossman
Understanding App-Web Convergence and the Impending App Tsunami with Emily Grossman
People no longer distinguish between app and web content; both compete for the same space in local search results. Learn how to keep your local brand presence afloat as apps and deep links flood into the top of search results.
Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, and she has been working with mobile apps since the early days of the app stores in 2010. She specializes in app search marketing, with a focus on strategic deep linking, app indexing, app launch strategy, and app store optimization (ASO).

Robi Ganguly
Building Customer Love and Loyalty in a Mobile World with Robi Ganguly
How the best companies in the world relate to customers, create a personal touch, and foster customer loyalty at scale.
Robi Ganguly is the co-founder and CEO of Apptentive, the easiest way for every company to communicate with their mobile app customers. A native Seattleite, Robi enjoys building relationships, running, reading, and cooking.

Darnell Holloway
Willys DeVoll
The Past, Present, and Future of Local Listings with Darnell Holloway and Willys DeVoll
Two of the biggest kids on the local search block, Google and Yelp, share their views on the changing world of local listings, their place in the broader world of local search, and what you can do to keep up, in this Q&A moderated by David Mihm.
Darnell Holloway is Yelp's Director of Business Outreach. Darnell joined Yelp in 2009 as one of 12 Account Managers at Yelp HQ in San Francisco. After relocating to Scottsdale in 2010 as part of the team that founded Yelp's Arizona operation, he was was promoted to begin working more closely on building up Yelp's Business Outreach efforts. As the Director of Business Outreach, he oversees an international team dedicated to educating small business owners about best practices for using Yelp. He comes from a family of small business owners and is passionate about working with the local business community. He is a California native and UC Davis alumnus.
Willys DeVoll is the content strategist for Google My Business, and he spends his time designing and writing online content to help business owners enhance their presence online. He's also a major proponent of broccoli and gorillas.

Paula Keller
Fake It Til You Make It: Brand Building for Local Businesses with Paula Keller
Explore real-world examples of how your local business can establish a brand that both customers and Google will recognize and reward.
As Director of Account Management at Search Influence, Paula Keller strategizes with businesses on improving their search, social, and online ads results, and she works to scale those tactics for her team's 800+ local business clients. Paula views online marketing the same way she views cooking (her favorite way to spend her free time): trends come and go, but classic tactics are always the foundation of success!

Dana DiTomaso
Your Marketing Team is Larger Than You Think with Dana DiTomaso
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Whether at a conference, on the radio, or in a meeting, Dana DiTomaso likes to impart wisdom to help you turn a lot of marketing bullshit into real strategies to grow your business. After 10+ years, she's (almost) seen it all. It's true, Dana will meet with you and teach you the ways of the digital world, but she is also a fan of the random fact. Kick Point often celebrates "Watershed Wednesday" because of Dana's diverse work and education background. In her spare time, Dana drinks tea and yells at the Hamilton Tiger-Cats.

Cori Shirk
Mo' Listings, Mo' Problems: Managing Enterprise-Level Local Search with Cori Shirk
listings are everyone's favorite local search task...not. Cori takes you through how to tackle them at large scale, keep up, and not burn out.
Cori Shirk is a member of the SEO team at Seer Interactive, where she specializes in managing enterprise local search accounts and guiding strategy across all of Seer's local search clients. When she's not sitting in front of a computer, you can usually find her out at a concert enjoying a local craft beer.

Matthew Moore
The Enterprise Perspective on Local Search with Matthew Moore
Learn how the person responsible for local visibility across a portfolio of nearly 1,000 locations tackles this space on a daily basis. Matthew from Sears Home Services shares his experiences and advice in this Q&A moderated by David Mihm.
Matthew Moore is Senior Director, Marketing Analytics at Sears Holdings Corporation.

Adria Saracino
How to Approach Social Media Like Big Brands with Adria Saracino
Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope...the seemingly never-ending world of social media can leave even the most seasoned marketer flailing among too many tasks and not enough results. Adria will help you cut through the noise and share actionable secrets that big brands use to succeed with social media.
Adria Saracino is a digital strategist whose marketing experience spans mid-stage startups, agency life, and speaking engagements at conferences like SearchLove and Lavacon. When not marketing things, you can see her cooking elaborate meals and posting them on her Instagram, @emeraldpalate.

Rand Fishkin
Analytics for Local Marketers: The Big Picture and the Right Details with Rand Fishkin
Are your marketing efforts taking your organization where it needs to go, or are they just boosting your vanity metrics? Rand explains how to avoid being misled by the wrong metrics and how to focus on the ones that will keep you moving forward. Learn how to determine what to measure, as well as how to tie it to objectives with clear, concise, and useful data points.
Rand Fishkin uses the ludicrous title "Wizard of Moz." He's the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org.


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