Thread: Some Comparisons and Similarities of SEO and SMO

Link Building:
SEO – Inbound links are a large determining factor in rankings.
SMO – Links are a result of success, which means that SEO benefits from good SMO.

On Page Elements:
SEO – Title tags, headers, image title, bold text and use of keywords are all influential on search engine rankings.
SMO – Coding and tags are not so important, while visual attention grabbers make a bigger impact.

Titles:
SEO – The title tag of a page tells the search engines what a page is about and carries a lot of weight in the rankings.
SMO – Titles and headlines are extremely important for grabbing attention and getting users to click-through.

Content Must be Easily Readable…
SEO – By search engine spiders.
SMO – By human readers.

Content:
SEO – Quality content is important in order to rank well.
SMO – Quality content is important in order to hold the readers’ attention and win their approval.

Content Plus:
SEO – Content alone will not produce high rankings. The structure of the site must also be sound.
SMO – While quality content is essential, visual presentation can also make a big difference.

Analysis:
SEO – Analysis is necessary in order to know which changes have made an impact (positive or negative) on the site’s rankings.
SMO – Analysis is necessary to know what types of content draws interest.

Predictability / the Benefit of Experience:
SEO – Experts are able to reproduce success with new sites (although it’s not as easy as it sounds), as the same elements can be applied.
SMO – Those who know the social media audience can recreate success by publishing posts and headlines specifically for this purpose.

Success Breeds More Success:
SEO – Trusted domains will have a positive effect on all pages, including new pages.
SMO – Power profiles on sites like Digg can keep traffic flowing with new submissions.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines. Social media optimization (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content.

Interesting comparison between SEO and SMO.
I think your SEO and SMO activities should support each other to get the maximum benefits.

Hello Friends........

Some of the similarities are...

1. Linkability - If people don't have a good reason to link to you then they probably don't have a good "real" reason to visit your website either. Be careful though, linkability and linkbait are not the same thing. Some of the keys to linkability are: content, design and usability.
2. Good content - This almost does not need an individual category because part of linkability is the good content. But, the point needs to be stressed; you can have good content that does things besides giving people a good reason to link.
3. Pull marketing - Both SEO and SMO are way to attract people to a website without pushing a message on them, but instead showing them what value your website can bring to them

Some of the differences are...

1. Channels - This is obvious but needs to be mentioned, SEO is about search engines, primarily the big 3, Google, Yahoo, and Microsoft (GYM). SMO is about the "new" social media sources that have crept up, including blogs, bookmarking websites, media sharing websites etc...
2. Target Audience - Often times, the people checking their new messages on MySpace are looking for something different than they guy shopping for a new TV.
3. Goals - With SMO you might be looking to build community while with SEO you might be looking to sell something. Both SEO and SMO can also share the same goals

Thanks

Good comparisons and similarities between them...Thanks for the post.

SEO mainly focuses on improving your websites ranking and the ability to drive visitors through the likes of Google
SMO focuses on driving traffic via social media platforms.
Both SEO and SMO operate in different spheres, but they do impact one another.

Good points you have putted here. This is a informative thread. I got many new points from here.

You come up with a right similarities of SEO and SMO. Such a great post and very useful for me. I have also a good point here is that SEO and SMO works for driving traffic on a website but the difference is that SEO drives traffic from websites and SMO from social networking sites.

True! That's what I am going to do for my website soon too, and I think it will work well. I have just created my website with the help of a website builder, and I am gonna do the on site SEO first for it, so it will take some time. But then, I will do guest posting too, for sure!