Thread: PPC Advertising vs. SEO

Using PPC we can get traffic as well. SEO can't be improved ..........for improving SEO related stuff, you have to build links of your websites using forums, blogs, directories etc.

Hello,
Both have there own advantages and both are very helpful in promoting website but as i think i will prefer seo more than ppc cause i think it is easier than ppc.

cheers!!

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internet marketing and advertising

good post

in my view SEO is better than PPC.....
SEO is almost free and PPC is highly paid campaign
and the major difference is that SEO have long lasting results and PPC is for the time

The ultimate marketing strategy is usually a nice balance of both PPC and organic search. You can start driving traffic to your site now through pay-per-click while gradually building organic search rankings. As the site starts to rank highly for certain keywords in organic search, you may decide to stop bidding on those keywords on the PPC side.
In the end, no single advertising method is perfect for everyone. It all depends on your urgency to get sales, the amount you're willing to invest in your site and your long-term goals for your website. Whatever your situation, Bitwise Logic can customize a package that builds targeted traffic and increases sales while working within your constraints.

Yeah Mishell that's a really cool advise for the beginners in SEO.

Im my opinion both have their own significance in the field.

Its useful information. I think both organic and inorganic seo is necessary for promoting a business.

Originally Posted by thpalex

Using PPC we can get traffic as well. SEO can't be improved ..........for improving SEO related stuff, you have to build links of your websites using forums, blogs, directories etc.

PPC is expensive and not newbie-friendly with short term effect. SEO is solid and has long term effect, plus its cheap. You can do it for free, not PPC.

Hello,
I found some information about it:-

Search Engine Optimization:

Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


PAY PER CLICK (PPC):

In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.

In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

thanks!!

SEO is good business for this kind of stuff, for earning money as well, what you need to do mainly is to understand competition in SEO, if you don't understand it then you may not earn much from it.

SEO is very important for promoting sites on the internet through all over the world. It is also very useful for promoting anything like your business,services,products and many more. Now a days most of the things have been done by computer especially marketing so for that SEO is very important.