Thread: PPC Advertising vs. SEO

There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

So which strategy is the best, free or paid?

Search Engine Optimization:

Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Clean”. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


PAY PER CLICK (PPC):

In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

The “pros” of PPC marketing is that it takes a small amount of time to get up and running, but the “con” is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.


In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.

last time I checked, you're doing good in copying and pasting.. what a shame.
http://www.google.com.ph/search?hl=&...PH381&ie=UTF-8

SEO is used by many companies to bring more traffic to their websites. Companies desiring high search engine results, more website visitors and traffic, more sales, more return on their investment, and those with an e-commerce business all can benefit from SEO.Link building is an important part of SEO, as well as using meta tags for search engine placement, keyword use, and is primarily used on the popular websites, such as Google and Yahoo.

PPC is good for companies who are just starting out and trying to build up their company name or brand. PPC are not the same as the organic listings, and are paid links. It is important when selecting a company to do your PPC campaign that they take the time and interest to design the program around the needs of the business advertising. If the company advertising has to sit down and figure it all out, this nearly eliminates the point of a third party marketing campaign company. Keywords are very carefully selected by a good company putting together a PPC campaign. Search engine listings are still incredibly important with PPC so that the right eyes are seeing these listings.

I Prefer PPC advertising for getting traffic.

A SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[24][25][26][39] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
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Originally Posted by dvdv882

SEO is used by many companies to bring more traffic to their websites. Companies desiring high search engine results, more website visitors and traffic, more sales, more return on their investment, and those with an e-commerce business all can benefit from SEO.Link building is an important part of SEO, as well as using meta tags for search engine placement, keyword use, and is primarily used on the popular websites, such as Google and Yahoo.

PPC is good for companies who are just starting out and trying to build up their company name or brand. PPC are not the same as the organic listings, and are paid links. It is important when selecting a company to do your PPC campaign that they take the time and interest to design the program around the needs of the business advertising. If the company advertising has to sit down and figure it all out, this nearly eliminates the point of a third party marketing campaign company. Keywords are very carefully selected by a good company putting together a PPC campaign. Search engine listings are still incredibly important with PPC so that the right eyes are seeing these listings.

HI,

I completely agree with this post. Such a nice information. It's very useful.

PPC advertising is one-time investment in bringing relevant traffic to your website. SEO is a long-term oriented work that has better ranking in SE as a goal. SEO aims at organic search improvements and is rather a promotion strategy than anything else, while PPC is basically advertising (and expensive one).

PPC or SEO, the effectiveness with which you implement it is the thing that really matters. Both have their shared of benefits. As far as I think SEO will be something that I would opt for, as this is quite effective whenever you are looking for some good long term results.

very good article
thx very much for sharing with us!

Hello,
You are sharing nice information thanks for sharing it.
Here are some SEO advices for beginners i can say.

First of all i am in this field for over 3 years. I can say that i don't like the time spent and that's why i hired someone. But before that here is what i have manage to learn:

1. Link Directories - Good only for PR (google case)
Example: I paid about 300$ for links on many directories, on PR3-5 pages. All good. When google crawled some of them the PR went to 1 or 2.
Conclusion - Don't waist your time too much and especially the money on those.

2. Social Bookmarking - 100 digs for some pages
Example: I had a Web 2.0 Design Tutorial website and got about 100 digs for some articles, technorati, del.icio.us and so on.
When checking backlinks digg.com showed only 5 of them.
Conclusion - Pretty good but make sure your article is 110% original.

3. Article Submission - 20 articles on "famous" article directories
Example: As i was writing the tutorials i thought "let's publish them".
Backlinks - very few after so much work

4. Link Exchange websites - Paid about 50$/monthly for 3 link exchange websites.
Example: I added my website to this websites and received about 400 links every month. I added a link exchange script with the "nofollow" attribute ON. I even added the disallow rule in .htaccess. All good so far.
After 3 months i got about 10 emails from different people asking me to remove their links because their sites were banned from Google.
Conclusion: Don't do this kind of link exchange.REALLY DON'T. Your link will end on a 100 link page which of course will end to banning from Google and who knows others too.

5. Paid Traffic - About 50$/monthly for as they said " 3000 unique visitors"
Example - Because i did not had the time to surf other websites i paid for this services.
Conclusion: Google Analytics was telling me that from 3000 visitors/monthly i got only 200 from that site.
Alexa was the only one who showed that i had heavy traffic. But if you don't pay for 1 month the Alexa rank will go down too. Don't waist your time with this.

Thanks!!
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traffic to your site